Cartier recalls its heritage with first film

LONDON (Reuters) - French jeweler Cartier launched its first film on Thursday to set itself apart in an increasingly crowded luxury market by highlighting its 165-year heritage.

Source: http://feeds.reuters.com/~r/reuters/lifestyle/~3/gmNXakSa9HY/us-cartier-film-idUSTRE8201K420120301

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