Canadian banks play "O Canada" card to grow abroad

TORONTO, Feb 26 (Reuters) - When Royal Bank of Canada
created advertising for its European wealth management business
last year, it built some ads around the image of a shimmering
gold maple leaf, playing on Canada's reputation for financial
prudence.

Source: http://www.reuters.com/article/2012/02/26/canada-banks-idUSL2E8DGEQP20120226?feedType=RSS&feedName=vcMedia&virtualBrandChannel=10109

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